The CBC just added RSS feeds at http://www.cbc.ca/rss/. And I heard about it on CBC Radio. Isn't that cool? I heard about an RSS feed on radio! And they didn't explain what "blogging" or "rss" was.
My favorite Wine critic, Robert Parker, also just added rss feeds. And just today I learned about a new Aussie Shiraz, yummy.
Feels to me like Blogging is where the web was in about 1997. Lots of people know about it, it's not just the technorati that are doing it, but not much $$ being made yet.