I did some research on how SEO works. Herein are my findings.
Optimize pages
All of the following are important: Keywords, Metadata, Content, inward links, header tags, alt tags, internal links, website structure, website theme, website code, use css, separate .js file. Bad choices are frames, hidden text, and other "black hat" SEO techniques. Include keywords in URIs, e.g. instead of /about, use /about-seo, or /about-seo-blog. Title should contain keywords. Use headers, particular H1 but sparingly. Have the headers right at the top. Keywords should be phrases, typos. Metadata should be right at the top of the file. Use CSS to remove formating from the content. Have different landing pages for each ad, search term.
Some content ideas: help pages, info pages, calculators, tips and cheats pages, blog, forum.
Use WebCEO to analyze the site and competitors.
Validate Pages: use the W3C Site validator
Sitemap Create and submit a sitemap. One site is Sitemapspal.com
Analysis
Use Google analytics. You can also see searches in various google data centers:
Directories Submit to Yahoo, Google, others using info.vilesilencer.com
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